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About Us

Company Introduction

About Us

Shandong Hongrui Holdings Group Co., Ltd. has two major research and development production bases, Yantai Haide Special Vehicle Co., Ltd. and Shandong Howe Technologies Co., Ltd.

Yantai Haide Special Vehicle Co., Ltd. was established in July 1992 and has established advanced equipment production lines in China. It produces 12 series of products including various garbage removal, road cleaning equipment, snow removal equipment, garbage classification and sorting equipment, garbage treatment, sewage treatment equipment, etc., with more than 300 models of products. The company integrates environmental solutions such as investment, research and development, equipment manufacturing, and waste disposal, and has a high reputation and market share in the industry. It is a leading professional environmental sanitation equipment manufacturing enterprise in the domestic market share. Our company’s products are sold throughout the country and exported to over 80 countries and regions including the Middle East, Southeast Asia, Africa, America, and Europe, ranking first among similar products in the same industry. Our sales performance and multiple technologies are at the forefront of leading enterprises in the field of environmental sanitation vehicles in China.

Shandong Howe Technologies Co., Ltd. is a high-tech company specializing in the research and development, production, and sales of intelligent road sweeping robots. Taking intelligent cleaning equipment as an important development direction, we will develop a full range of intelligent road sweeping robots and a series of bin washing equipment products, and strive to build a leading enterprise in domestic intelligent cleaning equipment.

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Qualification Certificate

Honors Display

Development history

Brand Story

In 1992
In 1992
Muping County Special Vehicle Factory was established in a large warehouse along the southern moat of Xiguan Village. Occupying an area of 1,000 square meters with 25 employees, the factory produced semi-trailers.
In 1996
In 1996
Chairman Song Xianli courageously assumed leadership. Charging ahead at the market frontlines, he made the tough decision to "remove the poison to save the whole" by decisively clearing out inventory. At the moment of greatest peril, he reversed the fortunes of the enterprise, rescuing the factory from the edge of ruin and achieving a remarkable turnaround.
In 2001
In 2001
As the production of semi-trailers gradually scaled back while sustained investment flowed into environmental sanitation products, the factory found itself in a difficult transition period, grappling with the challenge of shifting between the old and the new. Nevertheless, staying firmly committed to its course—like “a bamboo clinging to the mountainside, unswayed by winds from all directions”—the company persevered in the research and development of its road-sweeper product series.
In 2006
In 2006
The company made its debut at the Canton Fair, implementing its “going global” strategy. Products were exported to India, Syria, Morocco, Saudi Arabia, Thailand, Russia, South America, Pakistan, and other countries. In November 2006, the integrated office building was completed.
In 2009
In 2009
A new assembly workshop covering 15,000 square meters was constructed, and the product portfolio was restructured to develop full electric sweepers. The company implemented ERP enterprise resource planning software. Sweeper trucks and the hook lift series products obtained European CE certification and were exported to developed countries in Europe and America.
In 2017
In 2017
The company had grown to a substantial scale, with a factory site covering 195,000 square meters, a building area of 43,500 square meters, and 760 employees on staff. The company constructed a new 14,000-square-meter final assembly workshop and a 1,200-square-meter testing workshop, achieving an annual production capacity of 2,800 sets of various specialized vehicles. Haide Vehicle Park officially opened for business and constructed a soccer field.
In 2019
In 2019
The company received several notable honors, including being named one of the "Top 10 National Customer Satisfaction Brands," ranking among the "Top 100 Five‑Star Service Enterprises," and earning the "AAA Enterprise Credit Rating." It also ranked among the top three companies in its industry. That same year, Yantai Howe Technologies Co., Ltd. was established as a high‑tech company specializing in the R&D, production, and sales of intelligent road‑sweeping robots.In 2019, the company built a...
In 2021
In 2021
In 2020, The company was honored with the national-level title of “National Model Employee Home” and was selected as a “Specialized, Refined, Distinctive, and Innovative” SME in Shandong Province.
In 2023
In 2023
The company sets its three main focus areas and launched the “3+1” growth strategy.Every team stepped up — finding chances in tough times, making changes, and turning challenges into opportunities. They stayed focused, never gave up, and made sure each day’s work moved the plan forward.In the end, the company transformed and came back stronger than before.

VR Showcase

Haide

Haorui

Corporate Mission

Mission and Values

Mission

Corporate Mission：Carrying forward maritime culture, promoting the spirit of Haide, Embrace all rivers, extend virtue to all corners!

Values

Values：Stay true to our founding mission, pursue tranquility to achieve far-reaching goals, Innovate in concepts, management, products, and services.

Case Studies

Related Cases

Keep in touch

It’s a pleasure to meet you! Whether you want to learn more about our products, inquire about our service process, or have any questions or feedback, please feel free to reach out to us. We will listen attentively to every inquiry and promptly answer your questions and provide assistance.